Privacy policy

Who is responsible

The operator named above is the controller under the GDPR. For anything about your data, write to the email address above.

What we process

Account: your email address, used to sign you in with a one-time code.

Your closet: photos of your clothes and the cut-outs made from them, item details such as colours and categories, outfits, what you wore and your ratings.

Style: inspiration photos you add and what the app reads from them, and your style preferences.

Body photos for try-on: only if you add them. They are the most sensitive data in the app and are only used when you ask for a try-on.

Your day: your home town or location for the weather, the calendar link you add and the events in it, and your chats with the assistant.

Technical data: notification subscriptions if you turn them on, a record of what each AI task cost, and server logs (such as IP addresses) kept briefly by our hosting providers for security.

Why, and on which legal basis

To provide the app you signed up for (Art. 6(1)(b) GDPR): signing in, storing your closet, suggesting outfits, weather and calendar, chat and notifications.

With your consent (Art. 6(1)(a) GDPR): body photos for try-on. You can withdraw consent at any time by deleting the photos.

Our legitimate interest in a secure and affordable service (Art. 6(1)(f) GDPR): server logs, the bot check at sign-in and spending limits on AI features.

Who helps us (processors)

Vercel Inc. (USA, app servers in the EU in Frankfurt): hosts the app.

Supabase Inc. (USA, servers in the EU in Frankfurt): database, sign-in and file storage.

Resend (USA, sending from the EU): sends sign-in emails.

Anthropic PBC (USA): AI that describes clothing photos and suggests outfits. The outfit suggestions only see text descriptions, not photos.

Deep Infra Inc. (USA): removes the background from clothing photos.

fal (Features & Labels Inc., USA) and FASHN AI (USA): only for try-on, they receive your body photo and the clothing photos of the look.

Serper (USA): runs product searches for shopping suggestions. It receives search terms only, not your identity.

Open-Meteo (Switzerland/EU): weather forecasts. It receives the coordinates of your location only.

Cloudflare Inc. (USA): the bot check on the sign-in page.

Push services of Apple, Google or Mozilla, depending on your browser, deliver notifications if you turn them on.

We have data processing agreements with these providers. Where data goes to the USA, the transfer relies on the EU-US Data Privacy Framework where the provider is certified, and otherwise on the EU Standard Contractual Clauses.

How long we keep it

Your data stays until you delete it. Deleting your account in Settings removes your profile, closet, photos, renders and all other data.

The record of what AI tasks cost is kept without any link to you, so that the monthly spending limit keeps working.

Sign-in codes expire after one hour. Our providers keep server logs only for a short time.

Cookies and storage on your device

We only use what the app needs to work: a cookie that keeps you signed in, your language, and a local copy of your looks so the app opens quickly. There are no analytics, advertising or tracking cookies.

Your rights

You have the right to access, correct, delete, restrict or object to the processing of your data, and to data portability. You can export all your data and delete your account yourself in Settings.

You can complain to a data protection authority. In Austria that is the Datenschutzbehörde, Barichgasse 40-42, 1030 Vienna, dsb.gv.at.

No automated decisions

Outfit suggestions are only suggestions. The app makes no decisions about you that have legal or similarly significant effects.

Changes

If we change how we process your data, we will update this page and the date above.